A Day In The Life of…Catherine Cook, Marketing Manager
Catherine has been with the BBC Proms since 2006, she currently job shares as Marketing Manager (Maternity Cover) with Ellie Hoskin.
9.30am at her desk in Broadcasting House, checking emails, sales figures from the night before and the weeks ahead.
Keeping up to date with social media, the Proms site homepage, placing adverts in national press and magazines.
2pm lunch, usually 10 minutes, and only when she realises she’s hungry
3pm The afternoon consists of churning out adverts, keeping up with changes to the website and getting stuck into the minutiae of ticket sales for 92 different concerts.
5pm If she needs to nip to the Albert Hall she’ll jump on a Boris bike, it’s the quickest route!
What’s coming up?
She’s currently looking ahead to Proms In The Park: keeping ticket sales ticking over, getting stage and venue branding produced, liaising with BBC suppliers and event producers.
She admits to being ‘obsessed with sales figures’ and she loves ‘making it all work.’
What about the rest of the year?
The year outside the Proms is ‘quiet in September-November, creating post campaign analysis and audience research. It gears up after Christmas, then by February and March we’re back in full swing.’
If someone wanted to do your job what steps would they have to take to get there?
‘Experience of marketing, preferably for live events or music organizations, with a strong interest in classical music. Throw yourself into it, know what you want to do and do it well. You have to be the sort of person that just gets on with it.’
Catherine gives Proms Props to her boss Kate for allowing her to job share with Ellie, as they both have children. ‘The Proms is quite a female dominated office, our male colleagues have to hold their own!’
Thanks Catherine for letting me talk to you about your job!
Catherine spoke to Amy Redmond, Social Media Producer @amyredz